Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Ideas For A Home Based Business – The Fear Factor – Part 1 of 4

If you are like most people, you have a 9-to-5 job working for some company with a lot of stress and pressure to complete your projects. Perhaps you’ve found that even though you complete your work to everyone’s satisfaction, you still don’t get the raise or promotion you deserve. Maybe you’ve been getting more work dumped on you since others were let go due to the economy and find yourself drowning in work. Are you working overtime or have to continue working once you get home? Are you beginning to feel like your life is owned by, and revolves around your job? Are you afraid of losing your job? If so, you are not alone. This is why so many individuals are researching ideas for a home based business. Unfortunately, that is as far as most people get. Lets look at some reasons why.The advantages of having your own home based business seem compelling – you’re the boss and can’t be fired by anyone else. You can set the hours you want to work that better fit your lifestyle. More time with your family. You control the growth of the business. The list goes on and on. Why then, do most people give up on their ideas for a home based business before even trying? It is because of fear.Fear is a good thing. It kept us alive back in the days when the struggle to survive involved decisions that were truly life or death. But these days in our modern society our fears are mostly tought to us from the media and our upbringing. We tend to imagine the worst before taking the first step, and therefore not taking any steps at all. When it comes to starting a home based business, we fear it will fail for one reason or another, or someone close to us will criticize the idea, or that we will be scammed somehow. These are valid fears, but should these fearsome thoughts always stop us cold in our tracks?I’m not saying don’t have fears. Instead, allow the fear to be there, just don’t let it stop you from taking the next step. If you are reading this, you have already taken the first step of researching ideas for a home based business. That’s great! You are probably finding a lot of different ideas on the web. Many of the ideas include selling a product or offering a service out of your home such as tutoring or selling art. Other ideas utilize the internet where all the work is done online. As you look through the lists of ideas, ask yourself which ones feel like they would be something you would enjoy. You should note those down on some paper so you can compare and contrast the ideas as you continue your research. A word of caution, if you are looking for an idea that jumps out at you as the absolute, hands down, this is it business, you most likely will not find it. Why? Because every home based business has its pros and cons and our minds will typically race through the cons until fear is felt, thus tempering our excitement for the idea. Don’t fight the fear, let it be there, just write the idea down if it’s one you think you could enjoy.Another common reaction to be aware of when looking at ideas for a home based business is when you see an idea that you don’t understand or are not familiar with, and therefore deciding it isn’t for you. If you see home business ideas and you do not understand what they involve, write it down and research it. You may find something that is a perfect fit for you, now that you understand what it’s all about. As someone interested in art, I found I had no idea what ACEO meant when looking at the art on sites like etsy.com. I assumed it was some type of acrylic paint and thus ignored the category entirely. I was completely wrong. I’ll leave it to you to look up ACEO if you don’t know what it means.